Deze website vereist cookies om beter te functioneren. Door onze website te gebruiken, ga je akkoord met het gebruik van de cookies - Lees meer - verberg deze boodschap
Sencha Momoyama First Flush - Japanse groene thee met fruitige geur, zoet en vriendelijk

Sencha Momoyama First Flush, bio

The Gort Cloud

Boeken

✔ Hoog aangeschreven
✔ Diepgaande analyse
✔ Marketing boek
✔ Richard Seireen
✔ Alleen beschikbaar in Engels

Normale prijs € 28,95 Speciale prijs € 19,95
Op voorraad
Slechts 23 over
SKU
ISBN1603580611
Productbeschrijving Meer informatie beoordelingen

"Green" has gone mainstream, and for many companies caring for the environment it is not just a philosophy, it's a marketing strategy. So how does a company that is genuinely committed to green principles differentiate itself from its greenwashing competitors?

Brand expert Richard Seireeni interviewed more than 30 "eco-capitalists" from a broad range of industriesahome improvement, transportation, household products, food and beverage, energy, real estate, finance, and fashion. The collective experience of leaders such as Gary Hirschberg of Stonyfield Farms, Jeffrey Hollander of Seventh Generation, and the grandsons of Dr. Bronner, as well as other green experts, are a rich source of wisdom for green businesses getting off the ground or for any business aiming to improve its environmental performance.

The result of these interviews is the "Gort Cloud"aa term coined by the author that describes the vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that have the power to make or break new green brands.Integrating the Gort Cloud into brand development and marketing strategies is critical to the success of any aspiring green brand. This "green community" can supply technical assistance, venture capital, the first line of core customers, and tremendous aecho effecta in getting the word out quickly and inexpensively.

Creating a cause, building credibility, developing a simple and compelling message, identifying core customers and sales channels, deftly playing the green alternative media, and fending off second-to-market competitors are all required to build a green brand. How these skills are put into practice will vary for each business, but Seireenias research points toward a set of shared characteristics and basic tenets that every business can use to build a credible and successful green brand.

  • Hardcover: 308 pages
  • Publisher: Chelsea Green Publishing Company (17 Feb 2009)
  • Language: English
  • ISBN-10: 1603580611
  • ISBN-13: 978-1603580618
  • Product Dimensions: 23 x 16.5 x 2.6 cm

 

Meer informatie
Artikelnummer ISBN1603580611
Prijs € 28,95
Merk Boeken
Inhoud Nee
Gratis verzending Ja
Glutenvrij Nee
Fairtrade Nee
Rauw Nee
Veganistisch Nee
Ingrediënten Nee
Schrijf je eigen review
Beoordeling toevoegenThe Gort Cloud
Jouw score